Branding / Identity
Building a culture of continuous improvement in the work environment is challenging.
We recognized that the design needed to be bold and memorable yet highly relatable for team member engagement. Long-term, the design required a degree of flexibility across the identity system for future branding initiatives.
Environments / Events
Creating the "Taj Mahal of Booths" made a meaningful statement. Clearly aligned with their purpose and values, the integrated approach to branding the massive +10,000 sq ft. exhibit utilized strategic design and identity to deliver an experience that was second to none.